Advertising at Christmas When Santa Claus Sold Tobacco - Printable Version +- Hackonology Forums (https://hackonology.com/forum) +-- Forum: General (https://hackonology.com/forum/forumdisplay.php?fid=57) +--- Forum: World News (https://hackonology.com/forum/forumdisplay.php?fid=59) +--- Thread: Advertising at Christmas When Santa Claus Sold Tobacco (/showthread.php?tid=7599)

Advertising at Christmas When Santa Claus Sold Tobacco - jimin284 - 09-11-2022 Those nostalgic sixties advertisements where Santa Claus enjoyed his tobacco definitely went down in history. We have, yes, a good handful of transgressive images -in the view of the contemporary eye already accustomed to the anti-smoking law- of the world reference icon of childhood. The current trend in advertising seeks to reach the heart with stories that connect with people on an emotional level. And Christmas creates the ideal climate for that perfect mix of family, nostalgia, childhood and a great deal of enthusiasm, an opportunity that no business misses. Advertising at Christmas: Santa, criterion of authority Tobacco advertisements were based on criteria of authority, especially when suspicions of the harmful product began to permeate public opinion. If a doctor recommends Camel to you, what the heck, it will be healthy! The "scientific evidence" claimed that the Lucky (or any other brand) produced a relaxing effect, clarified the voice, or that the roasting of the leaf gives it a softness that differentiates it from the rest of the brands. Some even claimed  that it improved digestion. Who better to initiate you Armenia Phone Number into the noble vice than Santa Claus? The character connects with immature minds at an unconscious level that is difficult to overcome, only at the height of the Three Wise Men, who are not very popular in American culture. With Santa Claus at the head of the positive image polls, who better than him to recommend his favorite brand of tobacco or, at least, suggest that the ideal gift for your family and friends is a brand new cardboard. When smoking used to be a widespread and naturalized practice, it is not surprising. advertising sxx Strategic Marketing vs Imitation Marketing Currently we see how brands measure their association with the Christmas concept somewhat more as part of a broad strategic planning if we compare it with the actions of the mid-20th century. Forcibly linking the image of the product to the festivity only by imitating the competition went into the background because the impact is not the same for everyone. This does not mean that the practice has been dismissed in its entirety, there are still clear examples, especially in major sporting events. It is time to place the target audience back at the center of the scene, rethinking the relationship with the brand as a long-distance race, based on trust and community building. The sprints are left to the last-minute imitators. RE: Advertising at Christmas When Santa Claus Sold Tobacco - Bababooom - 10-14-2022 Interesting ...