09-08-2022, 09:45 AM
What is guerrilla marketing? Guerrilla marketing is an advertising strategy that uses unconventional techniques that require a minimum investment to achieve maximum media coverage through them. This original marketing is an efficient alternative for those who generate a high impact on consumers through low investment . Its main objective is to achieve results through methodologies considered different . It could be said that it is marketing 2.0 that works by doing things that others do not do and trying to surprise the consumer with unconventional actions that they will not even consider advertising . However, even if it does not require a large investment, creativity , originality and persistence are required .
Such a campaign should be something that: hasn't been done before surprise and provoke People share it , talk to others and give it free publicity . The excess of advertising makes it essential to use outstanding advertising actions from those carried out by the Sweden Phone Number competition. Therefore, this type of marketing is a tool of great value to enhance communication between the company and its target audience. guerrilla marketing campaigns There are many guerrilla marketing campaigns, here are some of the techniques that work best: environment This technique consists of choosing a public space, indoors or outdoors, with a large influx of people and transforming it to send our advertising through it.
Take ownership of that space and give it a different touch. That people pass by turn to look. Performance It is about employing actors to set up a staging. The most typical form of performance is the famous flashmobs, in which a group of people appear “out of nowhere” to perform an unexpected action that attracts attention in a public space. These "spontaneous" meetings of numerous people prepared to carry out a concrete action are most effective. experiential The objective in this case is to directly involve the public and interact with it. That they try something that makes them always remember your brand as a good experience.
Such a campaign should be something that: hasn't been done before surprise and provoke People share it , talk to others and give it free publicity . The excess of advertising makes it essential to use outstanding advertising actions from those carried out by the Sweden Phone Number competition. Therefore, this type of marketing is a tool of great value to enhance communication between the company and its target audience. guerrilla marketing campaigns There are many guerrilla marketing campaigns, here are some of the techniques that work best: environment This technique consists of choosing a public space, indoors or outdoors, with a large influx of people and transforming it to send our advertising through it.
Take ownership of that space and give it a different touch. That people pass by turn to look. Performance It is about employing actors to set up a staging. The most typical form of performance is the famous flashmobs, in which a group of people appear “out of nowhere” to perform an unexpected action that attracts attention in a public space. These "spontaneous" meetings of numerous people prepared to carry out a concrete action are most effective. experiential The objective in this case is to directly involve the public and interact with it. That they try something that makes them always remember your brand as a good experience.