11-17-2022, 09:28 AM
Are you part of the group of professionals who believe that email marketing is no longer relevant in the strategy? Well, we hope not! After all, when used correctly, this resource is excellent for nurturing leads , increasing conversion rates along the funnel and improving sales results. And we believe so much in the potential of this tool that we have gathered in this post 7 steps so that you can work with an email marketing strategy that really converts. Come on? Go straight to the point See the 7 Steps to Create Your Email Strategy What is email marketing? E-mail marketing is the use of e-mail tools for direct marketing actions with brand contacts.
The use of electronic mail as a marketing and sales resource began in the 1970s and was widespread in the 90s. With these dates, it may even seem that this is an outdated tool, but the truth is that in 2019 the world total of users of email services reached the C Level Executive List number of 3.9 billion (Source: Statista ). And the consumers you want to target are part of that statistic. Why does email marketing still work? You will find many people out there who have not joined the use of social networks, or who have a preference for one or the other, but it is difficult to find someone who does not have an email account — and who does not access it frequently.
Email marketing is even today a powerful tool for lead nurturing strategy, to increase sales and conversion rates along the funnel , especially in the B2B segment. Among some of the benefits of including email as part of the strategy are optimizing lead capture , nurturing these contacts through a less invasive channel than telephone and WhatsApp, for example, the possibility of using automation tools developed for marketing and, with that, the reduction of sales time , the improvement in results and data analysis for decision making.
The use of electronic mail as a marketing and sales resource began in the 1970s and was widespread in the 90s. With these dates, it may even seem that this is an outdated tool, but the truth is that in 2019 the world total of users of email services reached the C Level Executive List number of 3.9 billion (Source: Statista ). And the consumers you want to target are part of that statistic. Why does email marketing still work? You will find many people out there who have not joined the use of social networks, or who have a preference for one or the other, but it is difficult to find someone who does not have an email account — and who does not access it frequently.
Email marketing is even today a powerful tool for lead nurturing strategy, to increase sales and conversion rates along the funnel , especially in the B2B segment. Among some of the benefits of including email as part of the strategy are optimizing lead capture , nurturing these contacts through a less invasive channel than telephone and WhatsApp, for example, the possibility of using automation tools developed for marketing and, with that, the reduction of sales time , the improvement in results and data analysis for decision making.